MADD Canada is a 2-star charity with Low Demonstrated Impact. For every dollar donated to the charity, 58 cents are available to go to the cause, which is outside Ci's reasonable range. It has a B+ Results Reporting grade, which is above average.

Founded in 1989, Mothers Against Drunk Driving Canada (MADD) runs programs to stop impaired driving across Canada. The charity also supports victims of impaired driving. MADD reports that in 2021, 391 Canadians were killed in crashes that involved a drunk driver and 27% of road crash deaths involved a drunk driver. In 2023, 6% of Canadians reported driving over the legal limit.

MADD runs three programs: Public Outreach, Youth Education, and Victim Services. The charity spent $4.8m cash on its programs.

Public Outreach represented 53% ($2.6m) of program costs in F2024. MADD raises awareness about the risks of impaired driving and advocates for policy change. MADD receives donated airtime to educate the public on impaired driving. The charity also advocates to government officials to improve impaired driving regulations. In F2024, MADD’s television PSAs aired 107,324 times and recorded 1,243,717,050 views. MADD also advocated to the Quebec government to adopt roadside license suspension for drivers within the 0.05% to 0.08% BAC range. This change would be consistent with all other provinces and territories except Yukon.

Youth Education represented 28% ($1.4m) of program costs in F2024. MADD educates students from grade 7 to 12 on the dangers of impaired driving. The charity states that over 50% of road crash fatalities among 15–24-year-olds involve drugs or alcohol. In F2024, MADD delivered 966 presentations at 843 middle and high schools. Over 143,000 students participated in the school program in F2024.

Victim Services represented 20% ($965k) of program costs in F2024. MADD supports victims and survivors of impaired driving. The charity assists those involved in crashes and also those coping with the loss or injury of loved ones. In F2024, MADD recorded 1,857 contacts with victims and survivors through calls, emails, and information packages. The charity hosted 79 online support group meetings throughout the year, which reached 500 registrants. MADD’s provincial monument ceremonies honoured 157 new names of impaired driving victims. The charity also awarded six bursaries for victims of impaired driving to pursue their educational goals. The total value of the bursaries was $35,000.  

MADD Canada received $6.6m in donations in F2024. The charity also received $36.4m in donated airtime, marked as donated goods. MADD spent $4.8m on its programs, which is 63% of cash revenue. MADD recorded a deficit of $334k, meaning it drew on its reserves to fund its operations.

MADD spent $2.7m on fundraising, which is 41% of donations, and $525k on administrative costs, which is 1% of revenue (excluding investment income). For every dollar donated to the charity, 58 cents are available to go to the cause. This is outside Ci’s reasonable range for overhead spending, which is between 65-95 cents.

MADD has $7.4m in reserve funds (cash and investments). The reserves can cover 155% or one year and six months of its annual program costs. This is within Ci’s reasonable range.  

MADD Canada uses external fundraisers. In F2024, MADD paid the fundraisers $1.9m to collect $3.8m. It costs 50 cents to raise a dollar using external fundraisers. This is consistent with prior years (47 cents in F2023, 49 cents in F2022). It is likely more cost efficient to directly donate to the charity.

MADD Canada has commitments for the upcoming two fiscal years. It has committed $173k in F2025 and $43k in F2026.

This report is an update that has been sent to Mothers Against Drunk Driving Canada.

Updated on April 25, 2025 by Liam Chapleau.