President's Choice Children's Charity
STAR RATINGCi's Star Rating is calculated based on the following independent metrics: |
✔+
FINANCIAL TRANSPARENCY
Audited financial statements for current and previous years available on the charity’s website.
A
RESULTS REPORTING
Grade based on the charity's public reporting of the work it does and the results it achieves.
Good
DEMONSTRATED IMPACT
The demonstrated impact per dollar Ci calculates from available program information.
NEED FOR FUNDING
Charity's cash and investments (funding reserves) relative to how much it spends on programs in most recent year.
92%
CENTS TO THE CAUSE
For a dollar donated, after overhead costs of fundraising and admin/management (excluding surplus) 92 cents are available for programs.
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OVERVIEW
About President's Choice Children's Charity:
President's Choice Children’s Charity is a 5-star rated charity with Good demonstrated impact. It has an above average results reporting grade of A. For every dollar donated, 92 cents are available to go to the cause. Its reserve funds can cover four months of annual program costs.
Founded in 2000, President’s Choice Children’s Charity (PCCC) aims to remove hunger as a barrier to education for Canadian students. It runs programs that provide food for students and empowers them with the skills to grow and cook. The charity states that over 2.1 million Canadian children face food insecurity. It states this is more than one in four children in Canada.
A Charity Intelligence 2024 Top 10 Impact: Canadian Youth Charities.
PCCC runs one main program: Power Full Kids. PCCC spent $22.5m on this program in 2024.
The Power Full Kids program provides children with meals and snacks, as well as life skills like cooking and gardening. PCCC reports that it provided daily meals and snacks to 997,000 students across 2,186 schools in 2024. The charity operates in schools in all ten Canadian provinces, along with Yukon and the Northwest Territories. In total, PCCC reports it provided students with 143,661,600 meals and snacks in 2024. The charity provides up to $2k annually to schools for the purchase of equipment needed to support the program. It also provides up to $2k to schools for the purchase of a growing system for gardens or cooking equipment.
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Results and Impact
Based on program evaluations and participant feedback, PCCC reports that 44% of students eat more fruits and vegetables when schools have gardens.
In 2024, PCCC provided 143,661,600 meals and snacks to 997,000 students. This is 144 meals and snacks per student. The $24.3m in total costs divided by the number of meals and snacks is equal to 17 cents per meal. The $24.3m in total costs divided by the number of students is equal to $24.40 per student for the year.
While Ci highlights these key results, they may not completely represent President's Choice Children’s Charity’s results and impact.
Charity Intelligence has given PCCC a Good impact rating based on demonstrated impact per dollar spent.
A Charity Intelligence 2024 Top 10 Impact: Canadian Youth Charities.
Impact Rating: Good
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Finances
PCCC’s audited financial statements follow activity-based costing, a best practice. Its expenses are clearly defined between program, administrative, and fundraising categories.
In 2024 PCCC received $23.3m in donations and special events fundraising. Administrative costs are 6% of revenues (excluding investment income). Fundraising costs are 3% of donations. This results in total overhead spending of 8%. For every dollar donated, 92 cents are available to go to the cause. This falls within Ci’s reasonable range for overhead spending.
In 2024 PCCC spent $22.5m on its programs, which is 94% of its revenue. In 2024 it had a deficit of $325k.
PCCC has $7.9m in reserve funds (cash and investments). The reserves can cover 35%, or four months of program costs.
This charity report is an update that has been sent for review to President’s Choice Children’s Charity. Changes and edits may be forthcoming.
Updated on July 15, 2025, by Grady Simpson.
Financial Review
Fiscal year ending December
|
2024 | 2023 | 2022 |
|---|---|---|---|
| Administrative costs as % of revenues | 5.5% | 5.5% | 5.1% |
| Fundraising costs as % of donations | 2.6% | 3.7% | 6.7% |
| Total overhead spending | 8.2% | 9.1% | 11.7% |
| Program cost coverage (%) | 35.0% | 32.6% | 71.6% |
Summary Financial StatementsAll figures in $000s |
2024 | 2023 | 2022 |
|---|---|---|---|
| Donations | 9,116 | 7,621 | 10,377 |
| Special events | 14,223 | 14,421 | 13,158 |
| Investment income | 662 | 662 | 239 |
| Total revenues | 24,001 | 22,705 | 23,775 |
| Program costs | 22,476 | 23,253 | 14,196 |
| Grants | (3) | 2,382 | 3,867 |
| Administrative costs | 1,293 | 1,204 | 1,192 |
| Fundraising costs | 554 | 743 | 559 |
| Total spending | 24,320 | 27,583 | 19,813 |
| Cash flow from operations | (319) | (4,878) | 3,962 |
| Capital spending | 0 | 0 | 0 |
| Funding reserves | 7,866 | 8,368 | 12,937 |
Note: Deferred adjustment: PCCC uses deferred accounting. To show donors information on a consistent basis, Ci adjusted for these deferred revenues. This affected revenue by ($10k) in 2023 and $10k in 2022. Change in pledges receivable: Ci adjusted for change in pledges receivable. This affected revenue by $370k in 2024, ($505k) in 2023, and $182k in 2022. Change in grants payable: Ci adjusted for change in grants payable. This affected expenses by $3k in 2024, ($118k) in 2023, and $347k in 2022. Receipted donations: Ci removed tax-receipted donations as reported on the charity’s T3010 filing from special events fundraising and added them to donations.
Salary Information
$350k + |
0 |
$300k - $350k |
0 |
$250k - $300k |
0 |
$200k - $250k |
0 |
$160k - $200k |
0 |
$120k - $160k |
3 |
$80k - $120k |
3 |
$40k - $80k |
4 |
< $40k |
0 |
Information from most recent CRA Charities Directorate filings for F2024
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Comments & Contact
Comments added by the Charity:
Charity Contact
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